Helping good causes turn their stories into support.
Want to grow your purpose-driven organization with the help of heartfelt writing and convincing strategies?
Allow me to introduce myself!
Hi, I’m Kate!
I write to inspire action and fund change.
I’m an American-born, New Zealand-based Communications and Fundraising Specialist, and all-around word nerd! Having lived and breathed the charity sector for the last 16 years, I understand the pressures, constraints, and above all, your big-hearted mission to change the world.
For the last seven years, I’ve helped dozens of good causes globally inspire their supporters and raise millions of dollars to fund clean water, nutrition, medical care, emergency relief, and so much more!
I’m passionate about telling stories that honor people and places well and with dignity, and am deeply committed to making our wild world a better place for all. If you believe smart copy yields strong results and is worth the investment too, let's be in touch!
Can we be honest for a second?
Not all writing is created equal. Some has the power to inspire and effect change, while others just fall, well…flat.
If you’ve found yourself churning out content that leads to so few conversions you want to repeatedly bang your head against a wall, then maybe it’s time to seek the help of a seasoned pro who knows your pain.
I blend strategic thinking with creativity and heart to help you communicate clearly, connect deeply, and raise more support.
And can you keep a secret? You don’t need a big agency to achieve your big goals.
I’m not lying! That’s what several clients have told me after working with me. 👉 “Big agencies don’t ‘get’ us and what we do as a charity. I know you understand the sector intimately so I don’t have to explain.”
Strategy meets creativity and heart.
I enjoy helping purpose-driven organizations tell their amazing stories of impact and turn enthusiastic fans into engaged supporters. Here’s what I can offer you and your team:
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Direct mail appeals, email marketing, landing pages, social media ads, major donor proposals, Case For Supports, event communications, and integrated campaigns.
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Coaching for teams on how to tell stories that represent people and places well and with dignity. Creative support developing impact stories, brand narratives, and more.
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Help dreaming up big ideas for your next integrated marketing or fundraising campaign. Plus, I can help you bring it to life through campaign messaging, taglines, calls to action, and more adapted across multiple channels.
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Help refining your core value proposition or redefining it altogether! Support with building your core brand messaging, narratives, tone of voice, and more.
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Help when you need it, or hand it off to a pro!
I can help you leverage your unique stories into compelling content strategies. Plus, help you create one-of-a-kind content for: newsletters, emails, impact stories, videos, social media, press releases, blogs, long-form articles, print brochures, reports and more.
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Strategy, content design, and copywriting for websites, landing pages, email marketing, social media, ads, video scripts, SEO, and more.
Kind words, coming in hot!
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I have worked with Kate on many projects, from acquisition to retention and engagement, and every time she has delivered above our expectations. Kate is a pleasure to work with and delivers to the brief, every time. As a team, we're relying more and more on Kate’s support and we appreciate her responsiveness and commitment as much as we value her creativity.
– Shweta Luthra, Global Fundraising Manager, UNICEF (Geneva Headquarters)
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Kate is a brilliant communicator who understands how to get the best story in front of the right audience. She writes with skill and empathy and is a gifted fundraising strategist. Anyone who works with her can feel confident that their project will not only be done right the first time, but that it will shine. She’s a total professional in the most generous, fun, and calm kind of way.
– Kelly Burgess, Engagement Manager, Tearfund New Zealand
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As I manage multiple projects across eight different country teams, having a solid, reliable writer like Kate has been a complete gift. I have recommended her to several other teams at my organization. She understands the non-profit and international development environment, and I know I can trust her to be thoughtful and contextually aware. Thank you, Kate!
– Bethany Williams, Regional Communications Director, International Justice Mission
Trust is huge. Here’s who trusts me.
Plus, a few agencies and creators who trust me to deliver for their clients…
Here’s some of the incredible organizations I’ve worked with…
Grab a coffee. Let’s chat.
Book a free, no-obligation 30-minute chat now.
FREEBIE
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FREEBIE ☆
‘Poverty Porn’ in the Era of Generative AI: Guidance for NGOs
‘AI-generated poverty porn’ is a new expression of historically harmful images and refers to the synthetic images styled to mimic documentary photos of people in poverty, crisis, or trauma. These visuals are cheap and fast to produce, widely available through stock libraries and creative platforms, deeply degrading to people and places they depict, and often seen as a way to sidestep consent and safeguarding.
This resource (co-written by myself and Fairpicture) offers practical guidance to NGOs as we collectively grapple with the increasing availability of AI-generated content and tools.